Installing Google Analytics in your WordPress Page
Like many market tools developed by Google, the Analytics is a very helpful and free product many bloggers and small to medium companies use to track their visitors, understand the traffic flow in the site and likewise, prove how successful or not they are for investors and advertisers.
Installing Google Analytics in your site might be a little bit of a bother if you are going to do it old school, but we know a very handy way you can do it using a plug-in that will automate all the process and has many helpful features Google Analytics itself doesn’t offer, like blocking the tracking of your own visits, so the statistics about your site will not end up misleading.
Debunking Some Myths
As we said previously, the Analytics also work as a credential to say “here, I can prove you my site is successful and generates a lot of views” and the value of the site as well is set out with better numbers. So many people will think “Why would I remove the tracking of my own constant visits in the site?”, simply because they are a silly illusion that will not fool anyone but you.
There is a nasty market of views selling in the web where people offer you magical XX views in 1 week or 1 month, and many inexperienced users fall for it only to loose money. Generating profits from views in your site is not something that will happen overnight.
Many people would do that to increase the value of their sites and charge more for advertising spots as well as to get better revenues from clicking systems. This kind of tricky approach may sound quite smart but it is not. Don’t waste your time and money creating fake tracking statistics.
Advertisers will remove their content when they see it simply doesn’t generate leads and profits in your site, doesn’t matter how much views has your page, facts are facts when it comes to selling. This is just an illusion to attract potential clients that will soon or later go away because your site is not offering anything substantial.
That’s why instead of using Google Analytics thinking it is a gold mine for free you should rather focus on understanding what visitors are doing in your site. What they like the best? What they seem to like the least? You can develop a public research for your own site based on Google Analytics in case you want to develop better way to persuade them to click this or that content, including advertising. That’s why the free plug-in we are going to use to teach you how to install the Analytics is a tool you should really stick with.
First Things First: Create your Analytics Account
Google Analytics is a free tool but you have to have a Google account to create an specific tracking system for your site with the tool. That’s quite easy.
- Go to the Google Analytics page
- Click on ‘Log in’ – in case you already have a Google account – or ‘Create an Account’
- You will have a form to fulfill, informing the URL of your site, name of the account – can the same as the name of the site – as well as other complementary information – like time zone.
- Set all the data and click on ‘Get Tracking ID’
And that’s it! Now we will implement this tracking ID in your site. For that, you have to access your own WordPress Admin page.
Installing the Analytics Plug-in
Once you have logged in your WordPress Admin area, you have to find the plug-in we are looking for and install it. If you don’t know how to install plug-ins in WordPress, we recommend you to check our tutorial.
- Click on ‘Plugins’
- Click on ‘Add New’
- Now, type in the Search tool the following name of the plug-in: “Google Analytics by Yoast”. This plug-in is quite popular, you should find it easily in the search results. You can alternatively download it from the Yoast web site https://yoast.com/wordpress/plugins/google-analytics/ and upload it via SFTP or the ‘Upload’ option in WordPress.
- Once it is installed, get back to the ‘Plugins’ section
- There you will see the GA by Yoast, click on ‘Activate’
- Once you are finished, a notification will pop up in the top of your screen, telling you have to finish configuring your plug-in.
- Click on the ‘configure Google Analytics settings’ link that shows up with the notification. You will be forwarded to the Settings page of the plug-in. If for some reason you take longer to perform the following steps, this notification message might disappear. Don’t despair.You can find the settings section of the plug-in back in the ‘Plugins’ tab.
- Click again in the ‘Plugins’ tab in the Dashboard menu
- A list of all plug-ins installed will show up. Find the Yoast plug-in and you will see there is a ‘Settings’ link besides it, click on it.
- In the Settings section of the plug-in there are several tabs, you will automatically see the the General tab, there is where we want to perform all the changes we need for now.
- Click on ‘Authenticate with your Google Account’. Enter your Google credentials, which are the same to log in your Analytics account.
- A pop up window will show up with a Google Analytics page telling you the Yoast plug-in is requesting access to your account. Click on the ‘Accept’ button.
- Following, Google will generate a tracking key that is essential to make the plug-in understand which account it has to cope with. This key will be generated in the right side of the screen in the same place where you have seen the notification about the Yoast request. You have to copy it and paste this key in the respective field that shows up in the left side of the screen
- Once you pasted it, press ‘Enter’
- You will be back in the General tab. There you will see an option to select a Google profile to track down. Click in the Analytics account we just created.
The profile option shows up in the same place where once before the Authentication button was showing. The profile option is a dropdown list. If you just created a Google account and respectively, an Analytics one, and has no other option, you will only see the account we just created previously, otherwise, all Analytics accounts you have under your Google account ID will be available to be tracked down.
Google allows you to create up to 100 different Analytics accounts, so you can use this plug in in several different WordPress sites.
To finish the installation, we will configure the plug-in to ignore the tracking of the users that manage your site.
- In the ‘General tab’, you will see the ‘Ignore users’ field
- Enter the members of your site that you don’t want to track down, like Editor, Administrator, Contributor and Author.
- Click on Save Changes and that’s it, we are ready!